The Fail-Proof Enterprise

Excellent book that I think would appeal to all readers. I in particular enjoyed the discussions on motivating employees, sales psychology, patnership compatability - Human Engineering Laboratory (wish I could find some information on this organization), and how important it is to not sit on ones knowledge. We have all gone through high's and low's and should be sharing those experiences with other's, whether in books or lectures or serving in government.

Bob Thomas has rewritten the definition of entrepreneur. He leads the reader through a very thorough process from concept to high productivity to selling the corporation. Thomas draws from over four decades of experience. Immediately one recognizes that Mr. Thomas sees certain requirements as essential for a person who is considering an entrepreneurial venture. Personal sacrifice is critical for those wishing to follow his steps in corporate design. His expertise is in the field of chemical engineering and design. At times it was somewhat difficult sorting through the heavily detailed engineering stories. His passion for his field is obvious, but this can sometimes be confusing to the reader expecting a "how to" guide. Thomas concludes his book with a comprehensive question and answer section. This tutorial is helpful for gaining a more complete understanding of his entrepreneurial process. I admire Mr. Thomas for the success he has found in designing and running his own businesses. Anybody thinking about starting a business or is currently a business owner will benefit greatly from the experiences Bob Thomas shares in his book, The Fail-Proof Enterprise.

As an entrepreneur, I've had the opportunity to start three companies in the last decade. As luck would have it, I used the principles Thomas outlines here. But I wish I'd had the wisdom this book offers ten years ago; it would have made growing those companies much easier.This is a must read for anyone who is even contemplating life as an entrepreneur. Beyond the "look in the mirror test," Thomas stresses the importance of sales and marketing as key drivers for success. The book is very well written and presented in an easy-to-read tone that moves the reader along at a good pace. Perhaps the most significant point is the book's relevance. After the dotcom blowout, this book reminds us of what has always worked for successful businesses: the basic principles of good judgement and common sense coupled with hard work and commitment to a qualified team. In the end, there is no rush to riches that really works. Thomas reminds us of that and spins a good tale of his successes.