The Export Marketing Imperative

by Michael R. Czinkota and Ilkka A. Ronkainen

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Increasing competition to boost revenues leave limited growth options for some companies, prompting many to turn towards international markets. This work walks readers through the entire exporting... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0324222580

ISBN13:9780324222586

Release Date:November 2004

Publisher:South Western Educational Publishing

Length:252 Pages

Weight:1.16 lbs.

Dimensions:1.0" x 6.0" x 8.7"

Related Subjects

Business Business & Investing Economics

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The Export Marketing Imperative

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