The experiential approach of consumption of products and services: A marketing perspective

by Christoph Schmidt

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Essay from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 9,8, University of Val ncia (Facultad de Econom a), language: English, abstract: This essay is concerned with the evaluation and interpretation of the experiential approach of consumption of products and services in the context of experiential marketing. Do all products provide services to create need- or want-satisfying...

Format:Paperback

Language:English

ISBN:366821364X

ISBN13:9783668213647

Release Date:June 2016

Publisher:Grin Verlag

Length:24 Pages

Weight:0.10 lbs.

Dimensions:0.1" x 5.8" x 8.3"

Related Subjects

Business Business & Investing Economics

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The experiential approach of consumption of products and services: A marketing perspective

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