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Paperback The experiential approach of consumption of products and services: A marketing perspective Book
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ISBN: 366821364X

ISBN13: 9783668213647

The experiential approach of consumption of products and services: A marketing perspective

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Essay from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 9,8, University of Val ncia (Facultad de Econom a), language: English, abstract: This essay is concerned with the evaluation and interpretation of the experiential approach of consumption of products and services in the context of experiential marketing. Do all products provide services to create need- or want-satisfying...

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