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Hardcover The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers Book
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ISBN: 1260462757

ISBN13: 9781260462753

The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers

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Format: Hardcover

Condition: Like New

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Book Overview

Proven customer engagement approaches for winning in the most important moments driving profitability and growth--customer retention and expansion

Industry analysts report that up 70-80% of business growth comes from existing customers.

So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to acquisition as...

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