The Evolving Bargain: Strategic Implications of Deregulation and Provatization

"The Evolving Bargain" illustrates through vivid examples that when deregulation takes effect in an industry, it's not like an on/off light switch: total government control vs. no government control. Rather, it's more like a dimmer switch with the level of government participation linked to a number of factors, including the essentialness of the service.A company can lower the dimmer switch by satisfying what often is a broad range of constituencies. To accomplish this may mean building a management team of diverse backgrounds."Evolving Bargain" states the case that public and government relations may be as important business functions as marketing, sales, and operations, especially in the crucial first years of deregulation.

I highly recommend this book to anyone experiencing the effects of deregulation. Living in California, deregulation graces our newspapers daily--many times with a one-sided view. But this book takes a difficult subject and explains the implications of deregulation clearly and concisely. The author not only addresses deregulation in the utilities industries, but he talks about telecommunications and airlines as well. With historical data and rich examples of companies worldwide, The Evolving Bargain is a wonderful and interesting read.