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Hardcover The Ethical Leader: Why Doing the Right Thing Can Be the Key to Competitive Advantage Book
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ISBN: 1472956591

ISBN13: 9781472956590

The Ethical Leader: Why Doing the Right Thing Can Be the Key to Competitive Advantage

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Ethical behavior in and by businesses is often seen as a bolt-on extra--something that is nice-to-do but not must-do. Morgen Witzel argues that by flipping this view--and making ethical behavior the cake and not just the icing--businesses can gain long-term competitive advantage.

Trust and respect among key stakeholder groups, especially employees and customers, cannot be overstated in their importance to an organization's success. Trust...

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Format: Hardcover

Condition: Very Good*

*Best Available: (ex-library)

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