'This book is not simply the best book on the remarkable phenomenon of todays ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a new consumer movement. These are the issues of our time - Ed Mayo, Chief Executive of the UKs National Consumer Council (NCC) Who are ethical consumers and why are they on the rise? Leading the way...