The Essential Guide to Managing Corporate Crises: A Step-By-Step Handbook for Surviving Major Catastrophes
Syringes allegedly found in cans of Pepsi, deaths from Jack-in-the-Box hamburgers, kickbacks from Honda dealers to corporate executives, racial discrimination by Dennys employees: a crisis can strike a firm at any time and no company is immune. But now, when disaster hits, managers can turn to The Essential Guide to Managing Corporate Crises. Enhanced with unique interactive software (for Macintosh) that can be used both as part of a training program...
Format:Hardcover
Language:English
ISBN:0195097440
ISBN13:9780195097443
Release Date:May 1996
Publisher:Oxford University Press, USA
Length:224 Pages
Weight:0.95 lbs.
Dimensions:1.1" x 5.8" x 8.2"
Related Subjects
Business Business & Investing Economics Leadership Management Management & LeadershipCustomer Reviews
1 rating
outstanding primer
Published by Thriftbooks.com User , 24 years ago
This was actually a textbook for my crisis communication course at a large western university. The book is an invaluable primer in the characteristics of corporate crises and the step-by-step methods needed to successfully emerge. All companies should have this book and prepare themselves for what to do when a crisis hits!
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