The Essence of Scenarios: Learning from the Shell Experience
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In 1965, when quantitative planning was much in vogue, Royal Dutch Shell started experimenting with a different way of looking into the future: scenario planning. Shell's practice has now survived for almost half a century and has had a huge influence on how businesses, governments, and other organisations think about and plan for the future. To produce this illuminating study, the authors interviewed almost every living veteran of the Shell scenario...
Format:Paperback
Language:English
ISBN:9089645942
ISBN13:9789089645944
Release Date:February 2014
Publisher:Amsterdam University Press
Length:168 Pages
Weight:0.55 lbs.
Dimensions:0.4" x 6.2" x 9.3"
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