The Entrepreneur's Guide to Advertising

by James R. Ogden and Scott Rarick

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Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers.

Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the...

Format:Hardcover

Language:English

ISBN:0313365822

ISBN13:9780313365829

Release Date:December 2009

Publisher:Praeger

Length:144 Pages

Weight:0.80 lbs.

Dimensions:0.6" x 6.1" x 9.3"

Related Subjects

Business Business & Investing Economics

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