The Entrepreneurial Conversation: The Powerful Way to Create Mutually Beneficial, Long-Term Business Relationships

There is a wonderful feeling that grows inside as you progress through these pages. You know your getting smarter and being given tools that will help you in all areas of your life. This book is for everyone who wishes to communicate more succcessfully. Rogoff's book empowers you to benefit from more collaborative and proactive conversations in and out of the workplace. The writing is clear, concise and smart. Rogoff demonstartes how to engage your clients, co-workers and even friends in dialogue that benefits all the participants.

Authors Edward G. Rogoff and Michael Corbett combine their expertise in The Entrepreneurial Conversation: The Powerful Way to Create Mutually Beneficial, Long-Term Business Relationships, a guide to promoting dialogues that converge toward creative solutions to business problems in a non-adversarial way. Tips, tricks, and techniques from steering conversations away from confrontations that put either or both parties on the defensive, and toward positive consensus-building outcomes range from the simple importance of being a great listener to making time to speak face-to-face to the perils of excessive small talk. Point-by-point recommendations for keeping conversations on track make The Entrepreneurial Conversation an asset to a reader who frequently engages in work- or job-related conversations, whether the reader is personally an entrepreneur or not.

I found this to be an enormously useful book. I am a free-lance professional in the arts, and although this appears to be a book for people in business, I found it stimulating and provocative. It made me re-examine how I might both market myself better and be more effective in conversation. The principals the book so clearly elucidates are applicable not only to anyone building a business, but to each of us in our daily interactions.

The Entrepreneurial Conversation is a fresh approach to selling that provides a natural framework for presenting your offering. It eliminates the unnecessary complexities inherent in other models. Like Marketing Warfare, The Entrepreneurial Conversation is a must read for the serious practitioner of business. J. Avila

This is a terrific book that pulls together succinctly the tools one needs to have a productive dialogue, i. e., an "entrepreneurial conversation", with almost anyone. There is a good summary of why so-called traditional selling theories fail, when to recognize and not waste time on unproductive situations and many fine examples of the successful application of entrepreneurial conversation skills. These skills are not just for sales or business. I would recommend this book to anyone whose business, profession or avocation involves the productive exchange of ideas.