The End of Work: The Decline of the Global Labor Force and the Dawn of the Post-Market Era

Some reviewers see this book as a "gloom'n'doom" "Malthusian" feeding of technophobia, but I disagree. Look at the news - reports of job losses despite increased productivity and corporate profits are not going to go away. Technological advances make this an inevitability. What Rifkin ultimately questions is how we deal with that - we could either head towards great social upheavals because of mass unemployment leading to people being unable to provide for their own basic needs, or we could enjoy a cultural and social rebirth where people are free from wage slavery and are free to pursue meaningful and fulfilling endeavors. Rifkin's surveys of the development of the third sector (NGOs, arts, sports, social services, religious organizations, etc.), proposals for the guaranteed annual income for everyone, usage of time dollars, and increase in volunteerism does not indicate that he's some kind of paranoid nut who's screaming that the sky is falling - in fact, he comes across as being more cautiously optimistic. These are the similar ideas about a work-free (meaningless work, that is) future that R. Buckminster Fuller Robert Anton Wilson and Bertram Russell have written about. If some might think that this book is "leftist anti-corporate propaganda", it is not - it's quite non-partisan; he may espouse the idea of a guaranteed annual income which most might distastefully find "socialistic", but from the capitalist point-of-view, how can consumers buy products to support a corporation's profits if they don't have any money in the first place?

I must admit that when I read this book, I was a bit dissappointed at the lack of new information. As a student of labor history, I had read previously many of the ideas and concepts that Rifkin expands upon in several other books. I only wished I had picked up this one book, prior to reading all the others. It would have saved me much time and money.In short, Rifkin decribes the transition of the worker from pre-industrial revolution, through the era of machines and mass-production, and the advent of the information age in which he predicts there will be fewer and fewer workers. His analysis describes how this effects the worker, organizational make-up, employment relationships, and even how government has been forced to change to accomodate the modern economy.I believe that anyone interested in the dynamics of technology and globalism on the workforce will find Rifkin's work very interesting, well-written, and easy to read.

Jeremy Rifkin has distilled much of what is brewing below the surface in our economy and weaved it into a compelling thesis that deserves serious attention from academia and the public at large. A gifted social scientist and economist, Rifkin transcends the "Megatrends" genre, and provides us with a compelling analysis and dissection of a post-market economy that sits clearly on the horizon. Many who have read and critiqued this book have siezed upon it's liberal view for the future, however, no one has disputed the issues he has raised which clearly depict an economy where labor is in declining demand, and sophisticated computer automation will replace large sectors of our current economy. Perhaps the one flaw in Rifkin's book is that he presents a vision for the future that is polemical in its political orientation. I was deeply disturbed by Mr. Rifkin's findings, because I fear that I could easily become among the ranks of the technologically displaced. But I read this book twice, because I realized that if I am to keep ahead of the game, I need to know which way the wind is blowing, and ensure that I don't fall victim to what millions of workers are destined for in the years to come. With out a doubt, the most prescient and trenchant non-fiction book I've read in ten years.

If you are on the dole, this book is for you. You will discover you are part of an epochal turning point,and you'll feel more or less like a T-Rex seconds before the meteor collided with Earth causing his extinction. If you are not on the dole, the future will look slightly less bright.If you are more or less illiterate in economics, you will enjoy the historical part that's entertaining like no other book about this kind of subject can be. The solutions proposed at the end of the book can be appealing and are worth all our simpathy. Probably, if you are jobless or somewhat at risk, they are also a bit discouraging. But, as the book teaches us, the whole world is at risk. Happy new century to us all