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Paperback The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI Book
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ISBN: 0749497572

ISBN13: 9780749497576

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

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Book Overview

Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.

The End of Marketing revolutionizes the way brands,...

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