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Business & Investing Books > Marketing & Sales Books
Hardcover The End of Fundraising Book
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ISBN: 0470597070

ISBN13: 9780470597071

The End of Fundraising

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Format: Hardcover

Condition: Like New

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Book Overview

Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4?

Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't.

The End of Fundraising turns fundraising on its head, teaching nonprofits...

Related Subjects

Business Business & Investing Economics Industries & Professions Marketing Marketing & Sales Nonprofit Organizations & Charities

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