The End of Craving: Recovering the Lost Wisdom of Eating Well

Mark shows we have been fighting a losing war on food by cutting fat, reduced carbs, eliminated sugar, and attempted every conceivable diet only to find that American adults are prediabetic, high blood pressure, and obese. The harder we try to control what we eat, the unhealthier we become. Why? He has spent his career traveling the world in search of the answer, in The End of Craving. What if the key to nutrition and good health lies not in resisting the primal urge to eat but in understanding its purpose? He visited Europe and India and found scientific paradoxes-modern American food are loaded with additives and flavors to crave more junk food. Food is medicine nourishing from sickness to good health. He reveals how decades of advancements in food technology have turned the brain's drive to eat against the body, placing us in an unrelenting state of craving. We are feeding virtual food with mismatch nutrition value to sustain life and health. Only by restoring the relationship between nutrition and the pleasure of eating can we hope to lead longer and happier lives. He strong advises eat REAL FOOD!