The Employer Brand: Bringing the Best of Brand Management to People at Work

by Simon Barrow, Simon Barrow, Richard Mosley

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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots...

Format:Hardcover

Language:English

ISBN:0470012730

ISBN13:9780470012734

Release Date:November 2005

Publisher:Wiley

Length:240 Pages

Weight:1.10 lbs.

Dimensions:0.9" x 6.3" x 9.3"

Related Subjects

Business Business & Finance Business & Investing Economics Management & Leadership Marketing & Sales Production & Operations Sales Sales & Selling

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The Employer Brand: Bringing the Best of Brand Management to People at Work

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