The Elgar Companion to Consumer Research and Economic Psychology

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Book Overview

This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust...

Format:Hardcover

Language:English

ISBN:1858985544

ISBN13:9781858985541

Release Date:January 1999

Publisher:Edward Elgar Publishing

Length:672 Pages

Weight:2.45 lbs.

Dimensions:50.0" x 25.0"

Related Subjects

Business Business & Investing Economics

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The Elgar Companion to Consumer Research and Economic Psychology

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