The Eleventh Commandment: Transforming to Own Customers

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How many of today's leading corporations are successfully winning back old customers and attracting new ones The new purchasing patterns of disenchanted customers and the demise of brand loyalty have compelled many endangered corporate giants to radically alter their thinking about product design and marketing. This book describes how leading companies such as IBM, Nestle, Dupont, AT&T, and Panasonic have stopped creating products for "buyers" and...

Format:Hardcover

Language:English

ISBN:0471958239

ISBN13:9780471958239

Release Date:August 1996

Publisher:Wiley

Length:262 Pages

Weight:1.38 lbs.

Dimensions:1.0" x 6.9" x 9.8"

Related Subjects

Business Business & Investing Economics

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The Eleventh Commandment: Transforming to Own Customers

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