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Paperback The Effect of Advertising and Display: Assessing the Evidence Book
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ISBN: 1441953736

ISBN13: 9781441953735

The Effect of Advertising and Display: Assessing the Evidence

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Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with additional ad exposures, or do the gains get less and less after the first exposure? New evidence on this issue is assessed.
The focus then moves to a...

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Format: Paperback

Condition: New

$109.99
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