The Edible Man: Dave Nichol, President's Choice & the Making of Popular Taste
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Book Overview
No Synopsis Available.
Format:Hardcover
Language:English
ISBN:0921912722
ISBN13:9780921912729
Release Date:January 1995
Publisher:MacFarlane Walter & Ross
Length:365 Pages
Weight:1.76 lbs.
Dimensions:1.4" x 6.5" x 9.5"
Customer Reviews
1 rating
Story of President's Choice and the man who created it...
Published by Thriftbooks.com User , 24 years ago
A fascinating book about the man who created 'President's Choice,' the private label line that revolutionized the way consumers look at brands. Well-written; it is a pleasurable and worthwhile read for anyone who has an interest in marketing, retail or the food business.
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