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Hardcover The Edible Man: Dave Nichol, President's Choice & the Making of Popular Taste Book

ISBN: 0921912722

ISBN13: 9780921912729

The Edible Man: Dave Nichol, President's Choice & the Making of Popular Taste

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Format: Hardcover

Condition: Good

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Story of President's Choice and the man who created it...

A fascinating book about the man who created 'President's Choice,' the private label line that revolutionized the way consumers look at brands. Well-written; it is a pleasurable and worthwhile read for anyone who has an interest in marketing, retail or the food business.
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