The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

I have used this book and its previous edition in a graduate-level course in strategic communications. It has been a perennial favorite with my students and I have heard from several who I advise for their theses projects that they refer back to it to refresh their memories on relevant theories of persuasion. I have yet to see a text that covers such a range of theories and that presents them (and their critiques) in such a comprehensive way. An appropriate text for upper-level undergrad or grad courses.

This book is easy to read and understand. The concepts are backed up with studies and real-world examples, not too much speculation and theorizing. There is so much thought-provoking material, it really stands out for a textbook. In fact, this is one of the best textbooks I have ever seen. Want to persuade people in everyday life? This isn't a bad place to start learning about it. You'll get an overview of dozens and dozens of ways to become more persuasive, why they work, and examples of how to use them.

I teach a course in social influence at a local university, and this is the textbook that I like to use. Some of my students think it is overly dense, but a textbook isn't supposed to read like a novel. It has a great range of information, and is written from a communications, rather than a psychological, perspective. I find it highly readable and accurate, and love the section on propaganda. I hope a second edition will be available soon.

I have read this book several times each time found it interesting and challenging. Written in an extravagant manner the book touches upon the main techniques of Persuasion. The book helped me a lot while writing me thesis on Persuasion in Advertising. Hope you'll like it too. It a visa for new territories, vague and yet real. Lilly George Bulgaria