The Dutch Republic and the Birth of Modern Advertising
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With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was the seventeenth-century Dutch Republic. In this study, based on an exhaustive examination of the first six thousand advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and...
Format:Hardcover
Language:English
ISBN:9004413804
ISBN13:9789004413801
Release Date:February 2020
Publisher:Brill
Length:340 Pages
Weight:1.58 lbs.
Dimensions:1.0" x 6.3" x 9.5"
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