The Dragonfly Effect

by Jennifer Aaker, Andy Smith, Carlye Adler

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Proven strategies for harnessing the power of social media to drive social change

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is...

Format:Hardcover

Language:English

ISBN:0470614153

ISBN13:9780470614150

Release Date:September 2010

Publisher:Jossey-Bass

Length:240 Pages

Weight:0.81 lbs.

Dimensions:0.9" x 5.8" x 8.4"

Related Subjects

Business Business & Investing Business & Management Computers Computers & Technology Culture E-Commerce Industries & Professions Social Media for Business Web 2.0 Web Development & Design Web Marketing

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