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Hardcover The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan Book
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ISBN: 0230296831

ISBN13: 9780230296831

The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan

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Format: Hardcover

Condition: New

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Book Overview

Marketing is firmly entrenched in many societies and seems to be in accord with economic and social developments. It is relevant to literally millions of businesses and 7.1 billion potential customers. It has become a global phenomenon. It affects all businesses, medias, and service agencies and impacts on every man, woman and child on the planet. It is everywhere ubiquitous and omnipresent, and of relevance in emerging world developing nations and...

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Business Business & Investing Economics

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