The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality

(Part of the Routledge Studies in New Media and Cyberculture Series)

by Bradley E. Wiggins and Bradley E Wiggins

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Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images,...

Format:Hardcover

Language:English

ISBN:1138588407

ISBN13:9781138588400

Release Date:February 2019

Publisher:Routledge

Length:164 Pages

Weight:0.90 lbs.

Dimensions:0.6" x 6.3" x 9.4"

Related Subjects

Computers Computers & Technology Language Arts Social Science Social Sciences

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The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality

(Part of the Routledge Studies in New Media and Cyberculture Series)

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