The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality

(Part of the Routledge Studies in New Media and Cyberculture Series)

by Bradley E. Wiggins and Bradley E Wiggins

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Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images,...

Format:Paperback

Language:English

ISBN:0367661330

ISBN13:9780367661335

Release Date:September 2020

Publisher:Routledge

Length:180 Pages

Weight:0.55 lbs.

Dimensions:0.5" x 5.9" x 8.9"

Related Subjects

Computers Computers & Technology Language Arts Social Science Social Sciences

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The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality

(Part of the Routledge Studies in New Media and Cyberculture Series)

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