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Hardcover The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality Book

ISBN: 1138588407

ISBN13: 9781138588400

The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality

(Part of the Routledge Studies in New Media and Cyberculture Series)

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Format: Hardcover

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$180.00
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Book Overview

Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images,...

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