The Discourse of Advertising
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Book Overview
This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples...
Format:Paperback
Language:English
ISBN:0415041716
ISBN13:9780415041713
Release Date:November 1992
Publisher:Routledge
Length:272 Pages
Weight:1.20 lbs.
Dimensions:6.1" x 9.2"
Related Subjects
Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Criticism & Theory History & Criticism Humanities Language Arts Linguistics Marketing & Sales Movements & Periods Politics & Social Sciences Postmodernism Social Science Social Sciences Textbooks Words, Language & GrammarCustomer Reviews
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