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Hardcover The Digital Multinational: Navigating the New Normal in Global Business Book
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ISBN: 0262046326

ISBN13: 9780262046329

The Digital Multinational: Navigating the New Normal in Global Business

(Part of the Management on the Cutting Edge Series)

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Format: Hardcover

Condition: New

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Book Overview

How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization.

Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology...

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Business Business & Investing Economics

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