The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

by Paul Chaney

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Practical applications for using social media to boost your business

Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can...

Format:Hardcover

Language:English

ISBN:0470499273

ISBN13:9780470499276

Release Date:September 2009

Publisher:Wiley

Length:240 Pages

Weight:1.02 lbs.

Dimensions:1.0" x 6.3" x 9.1"

Related Subjects

Business Business & Investing Economics Industries & Professions Marketing Marketing & Sales Retailing Web 2.0 Web Development & Design

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The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

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