First edition. Graphic design concepts and their practical realization, with reference to basic advertising principles. Among formats covered are signs, logos, page design, magazine covers and layouts, print and television ads, and animation. In the last chapter, eight commercial artists present and discuss their designs. Notes, bibliography and index. Jacket rubbed with small tear along top edge. This description may be from another edition of this...
Related Subjects
Architecture Arts, Music & Photography Graphic Design History & Criticism Techniques