The Decline and Fall of the American Automobile Industry, Brock Yates, Empire Books, 1983 1st ed., ISBN # 0-88015-004-1. 301 pages. This description may be from another edition of this product.
Book is about GM and their problems in the 1980's trying to create a small car to compete with the German's and Japanese. They thought they had it with the Cavalier, but because of near sightedness, and other restrictions in the corporation, came up with a very sub par creation. Seems like they haven't learned, still 25 years later, have a lot of the same problems today! A very good read. Also tells that Ford and Chrysler were in the same boat. Maybe Brock Yates should write a revised edition.
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.