The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth

by Joseph Turow

No Customer Reviews

Select Format

Select Condition

Book Overview

In the new media world, advertisers are deciding who you are, how much you matter, and what you see and do

The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me--and it is one we...

Format:Paperback

Language:English

ISBN:0300188013

ISBN13:9780300188011

Release Date:February 2013

Publisher:Yale University Press

Length:256 Pages

Weight:0.10 lbs.

Dimensions:0.6" x 5.5" x 9.4"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Business & Management Communication Communication & Media Studies E-Commerce Economics

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us