You know that 'customer experience' is the new corporate buzzword and yet, it seems like a lot of fluff to you...UNTIL NOW! Customer experience and employee engagement guru, Jeff Tobe has been showing organizations how the become the EMPLOYER of CHOICE and the VENDOR of CHOICE in their industries, for over 25 years. Finally, he has put it all into a book that makes you work a little as he asks and answers the critical questions you must ask of yourself...