The Customercentric Selling(r) Field Guide to Prospecting and Business Development: Techniques, Tools, and Exercises to Win More Business

by Gary Walker

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The Proven Approach to Prospecting for the Long Sales Cycle

It's a fact: 92 percent of C-level executives never respond to e-mail blasts or cold calls . . . so why would you continue to rely on these approaches to generate new business?

If you're like most sales professionals, it's time to transform your selling method by listening rather than talking and by asking questions rather than stating opinions. In short, you need to be customer-centric...

Format:Paperback

Language:English

ISBN:0071808051

ISBN13:9780071808057

Release Date:April 2013

Publisher:McGraw-Hill Companies

Length:224 Pages

Weight:0.70 lbs.

Dimensions:0.6" x 5.9" x 8.9"

Related Subjects

Business Business & Investing Economics

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The Customercentric Selling(r) Field Guide to Prospecting and Business Development: Techniques, Tools, and Exercises to Win More Business

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