The Customer Marketing Method: How to Implement and Profit from Customer Relationship Management

Chairman of the Customer Marketing Institute, co-founder of consulting group MSP Associates, and CRM "guru" Jay Curry takes readers on an international journey "through the pyramids." Using the "rest of the world" as the foundation to the pyramid structure, Curry shows readers how to build on suspects and prospects and carry them to the top of the customer pyramid. From inactive customers to top tier clientele, Curry offers valuable information, trends, statistics, and real-life examples.This is not simply a book about customers. It is a handbook for anyone who has customers. Curry goes beyond traditional customers and offers his version of the e-Customer and special considerations for marketing to this virtual audience. Filled with action items, the book is formatted with numerous graphics in a manner that is easy to digest and quick to place into service. Whether you are a small business owner or a manager in a multi-division corporation, this book has information you can read today and use tomorrow, building a customer pyramid with not only a firm foundation but also a top filled with satisfied, and profitable, customers.

Now Customer Relationship Management (CRM) is the hottest area of marketing. This book explain that CRM is the activity of getting customer in, moving customer up, keeping customer in. Authors written a clear, step-by-step guide of CRM. Authors introduces the "Permission Pyramid" and the "e-Customer Marketing Pyramid" to explain the nature of "virtual customer relationships" and how to use them to create, keep, and upgrade customers. I think that this concept is simple and clear. but it explain all of CRM.

As another reviewer wrote, there is a lot of theory (and even blabla, my words) around. However, this book offers the only readily implementable framework in CRM I know of. Production management has been working with Performance Indicators for years. Somehow, marketing, sales and service have never gotten so far. This book presents a set of measurements, together with a means of setting them up and improving results. I am using excerpts in my teachings at a business school, but also at secondary school level and everybody understands everything. So the theory HAS TO be simple as well!

After reading several books about CRM, I was just about to give up on learning anything useful. Most of the time, you get a long winded description of the obvious (stuff from Dick Lee are a good example) This book is concise and clearly tells you what is out there and how to get it. Excellent materials ... well maybe except for the last section on internet marketing - too brief and no enough of stuff to chew on... If you need to read up on CRM... you know the drill.