The Customer Is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction

by Jagdish N. Sheth and Milind M. Lele

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How can a company maintain its profitability in today's competitive environment? Based on extensive research at a wide variety of companies (including Boeing, Federal Express, Jaguar, Maytag, Northwestern Mutual Life, Xerox and Swissair) the authors show that the best way a company can meet competition in the marketplace is by providing products and services which increase customer satisfaction above and beyond the levels given by competitors. In...

Format:Hardcover

Language:English

ISBN:0471828599

ISBN13:9780471828594

Release Date:November 1987

Publisher:Wiley

Length:260 Pages

Weight:1.16 lbs.

Related Subjects

Business Business & Investing Economics Education & Reference Foreign Language Study & Reference Industries & Professions Management & Leadership Marketing Marketing & Sales Motivational

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The Customer Is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction

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