The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
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Book Overview
What do Toyota, Apple, and Zappos have in common? And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior...
CUSTOMER-CENTRIC CULTURE
Format:Hardcover
Language:English
ISBN:0071821147
ISBN13:9780071821148
Release Date:January 2014
Publisher:McGraw-Hill Companies
Length:336 Pages
Weight:0.40 lbs.
Dimensions:1.2" x 6.3" x 9.0"
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