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Hardcover The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance Book
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ISBN: 0071821147

ISBN13: 9780071821148

The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

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Format: Hardcover

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Book Overview

What do Toyota, Apple, and Zappos have in common?
CUSTOMER-CENTRIC CULTURE

And now, with this research-based method, you can replicate their success with your business

Based on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior...

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Business Business & Investing Economics

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