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Paperback Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization Book

ISBN: 1118759672

ISBN13: 9781118759677

Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization

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Format: Paperback

Condition: Like New

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Book Overview

A holistic approach to conversion rate optimization that encompasses an entire business--online and offline--to drive more sales and referrals, and increase bottom-line profits

In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO)...

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