The Culture Factor: Cross-National Management and the Foreign Venture

by Mark Neal

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Multinational companies have learnt through bitter experience that cultural differences can be very damaging in terms of bad communication, high staff turnover and low morale. In recent years research has shed light on the scale of the problem, and it is now widely recognised that cultural differences can severely undermine business performance. The Culture Factor examines why it is that cultural differences engender such difficulties and looks at...

Format:Paperback

Language:English

ISBN:1349146854

ISBN13:9781349146857

Release Date:January 1998

Publisher:Palgrave MacMillan

Length:157 Pages

Weight:0.50 lbs.

Dimensions:0.4" x 5.5" x 8.5"

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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The Culture Factor: Cross-National Management and the Foreign Venture

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