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Business & Investing Books > Marketing & Sales Books
Hardcover The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury Book
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ISBN: 1904838057

ISBN13: 9781904838050

The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

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Format: Hardcover

Condition: Like New

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Book Overview

With Hong Kong boasting more Gucci and Hermas stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation.... This description may be from another edition of this product.

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Business Business & Investing Consumer Behavior Cultural Economics Global Marketing Marketing & Sales Politics & Social Sciences Social Science

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