The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

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Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys--word of mouth, referrals, and occasional promotions--are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business...

Format:Hardcover

Language:English

ISBN:0393733475

ISBN13:9780393733471

Release Date:November 2011

Publisher:W. W. Norton & Company

Length:224 Pages

Weight:1.25 lbs.

Dimensions:0.9" x 6.1" x 9.3"

Related Subjects

Business Business & Investing Economics

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The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

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