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Hardcover The Corporate Eye: Photography and the Rationalization of American Commercial Culture, 1884-1929 Book

ISBN: 0801880998

ISBN13: 9780801880995

The Corporate Eye: Photography and the Rationalization of American Commercial Culture, 1884-1929

(Part of the Studies in Industry and Society Series)

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Format: Hardcover

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Book Overview

Winner, Association of American Publishers' Professional and Scholarly Publishing Award in Business, Management and Accounting

In the late nineteenth century, corporate managers began to rely on photography for everything from motion studies to employee selection to advertising. This practice gave rise to many features of modern industry familiar to us today: consulting, scientific approaches to business practice, illustrated advertising,...

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