The Contested Terrain of the New Zealand All Blacks; Rugby, Commerce, and Cultural Politics in the Age of Globalization
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In 2011, New Zealand rugby fans erupted in celebration as the All Blacks narrowly defeated France to win the Rugby World Cup - the team's first title since New Zealand hosted the inaugural tournament in 1987. In the years between these victories, the sport of rugby has been radically transformed from its amateur roots to a professional, global entertainment 'product'. This book explores these developments and focuses initially on the New Zealand Rugby...
Format:Paperback
Language:English
ISBN:1906165467
ISBN13:9781906165468
Release Date:November 2013
Publisher:Peter Lang UK
Length:312 Pages
Weight:0.95 lbs.
Dimensions:0.8" x 5.4" x 8.4"
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