The Content Analysis Guidebook

This book was very helpful to me getting a jump start on content analysis. It has all the basic concepts and is wonderfully concise and clear.

As a graduate student, I was searching for just the right methodology to analize an amorphous amount of text. A colleague turned me on to content analysis. I investigated several "expert" texts by Krippendorf et al. and nearly lost my mind sorting through a maze of theory and babble. After an internet search I located Neuendorf's Content Analysis Guidebook. Simply put, this book was an answer to my prayers! Neuendorf writes in a style that is very friendly to the average reader. It is complex enough to stimulate inquiry yet simple enough not to have to read the same chapter ten times! Neuendorf presents readers with a true "guidebook"; a map to not only understanding the history and value of content analysis, but several different paths to acheiving a particular research objective. I see this book as a great tool for undergraduate and graduate students as well as those who have a need or desire to conduct content analysis research. Thank you Kim Neuendorf....GREAT BOOK!!!

Finally, a book comes along that makes the method of Content Analysis clear! The book fully explains the purposes and methods of Content Analysis, and in a simple and friendly manner. When I began reading through this text, I knew very little about Content Analysis, but upon completion of the text, I know that I can analyze any content I desire. This book makes it clear that Content Analysis knows no boundaries. One can analyze anything from films to music, or from literatture to billboards. This book not only can inspire the reader to try his or her own Content Analysis study, but it gives he or she all the tools that needed to bring the analysis to a satisfying conclusion.And, for those out there, like me, who are intimidated by statistics and the analysis of these numbers, this book explains the statistics in an effective and (thankfully) easy-to-follow manner. For instance, I now actually understand what Scott's Pi is telling me, as well as Cohen's Kappa, and that's just the tip of the iceberg. Thank you for finally writing a methods book that does not overwhelm the reader and thank you for the helpful website that accompanies the book, for it is a wonderful online companion to the text.

As a budding scholar I found this book to be full of helpful material. It is essential to buy and read if you are planning on doing a content analysis or if you have an interest in this research method. I found Krippendorf's book to be a little cryptic, or difficult to read; "Analyzing media messages" is a great book on the method as applied to communication research; while Neuendorf's book ties a lot of what has been written on the subject together in an efficient and organized fashion and adds to this extensively. The book is good for both students and faculty -- providing easily referenced material on and about content analysis. I highly recommend the book.