The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature

by Gad Saad

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In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural...

Format:Hardcover

Language:English

ISBN:1616144297

ISBN13:9781616144296

Release Date:June 2011

Publisher:Prometheus Books

Length:374 Pages

Weight:1.55 lbs.

Dimensions:1.1" x 6.3" x 9.1"

Related Subjects

Applied Psychology Business Business & Investing Consumer Behavior Economics Health, Fitness & Dieting Health, Fitness & Dieting Marketing Marketing & Sales Psychology

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The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature

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