The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook

by John Gray and John Gray

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This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

Format:Paperback

Language:English

ISBN:1137507241

ISBN13:9781137507242

Release Date:September 2010

Publisher:Palgrave MacMillan

Length:218 Pages

Weight:0.60 lbs.

Dimensions:0.5" x 5.5" x 8.5"

Related Subjects

Education Education & Reference Foreign Language Foreign Language Dictionaries & Thesauruses Foreign Language Fiction Foreign Language Learning Foreign Language Study Foreign Language Study & Reference Foreign Languages Language Arts

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The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook

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