The Conscience of Capitalism: Business Social Responsibility to Communities
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The common wisdom that business contributions to the common good are counterproductive in the new competitive global marketplace does not hold up to empirical research. In fact, doing good is good for business, and a majority of businesses do provide some form of community support, which Besser discovered in her exhaustive survey of the Iowa business community. Business owners and managers often act out of a sense of community spirit and a certain...
Format:Hardcover
Language:English
ISBN:0275975894
ISBN13:9780275975890
Release Date:July 2002
Publisher:Praeger
Length:216 Pages
Weight:1.01 lbs.
Dimensions:0.8" x 6.3" x 9.7"
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