The Connected Consumer

by Dinesh Kumar

No Customer Reviews

Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in today s era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual...

Format:Paperback

Language:English

ISBN:1631571109

ISBN13:9781631571107

Release Date:November 2015

Publisher:Business Expert Press

Length:172 Pages

Weight:0.53 lbs.

Dimensions:0.4" x 6.0" x 9.0"

Related Subjects

Business Business & Investing

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

The Connected Consumer

Recommended

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us